In January 2008, German publication Der Spiegel conducted an interview with Philip Rosedale, the creator of Web 2.0 application Second Life. Rosedale built his first computer as a child and went on to study physics. In 1995, he developed the video- conferencing system FreeVue, which was purchased by RealNetworks in 1996. There, he became vice president and chief technical officer, working on video streaming. In 1999, Rosedale founded Linden Lab, the company behind the virtual world Second Life, which went online to the public in 2003. Second Life currently has more than 12 million registered users, but only an estimated 1.1 million are currently active within its virtual world.
In the interview, Rosedale discusses topics such as the application of business and marketing in Second Life, competition from similar programmes that have emerged over the last year, and future directions. Further, Rosedale postulates why the sudden burst of interest and growth when Second Life first came onto the scene has subsided. Rosedale’s most immediate goal? ‘To make Second Life crash less’ and to ‘make it more usable.’